UCLA Health needed to increase pediatric primary care appointments while working within a reduced budget. To improve efficiency and maintain visibility among caregivers, the organization worked with IQVIA to integrate paid media and SEO around a shared, intent-driven strategy focused on appointment-ready demand.

Read the full case study to learn how this coordinated approach generated more than 600 pediatric primary care appointments, increased call volume by 58%, reduced cost per call by 46%, and strengthened visibility across traditional and AI-driven search.