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Americas
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Asia & Oceania
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A-I
J-Z
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Asia & Oceania
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Europe
Europe
- Adriatic
- Belgium
- Bulgaria
- Czech Republic
- Deutschland
- España
- France
- Greece
- Hungary
- Ireland
- Israel
- Italia
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Life Sciences Solutions
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Healthcare Solutions
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Medical Device and Diagnostic
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U.S. Government
Life Sciences Solutions
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
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Healthcare Solutions
Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
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Medical Device and Diagnostic Solutions
Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.
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U.S. Government Solutions
For government agencies and organizations at every level—from federal or national to regional and local—Big Data can have a huge impact on public health.
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U.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
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Get the latest insights on our life sciences, healthcare, and medical technology solutions in the United States. Follow our blog today!
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Case Study
CTV and Social Media Real-World Campaign Measurement
Robust technology and analytics from IQVIA’s Operating System unlock prescription lift for CMI Media Group across channels that are traditionally difficult to track and measure real-world actions for.
Jun 16, 2023
CMI Media Group, a full-service healthcare media agency, is WPP's healthcare media specialist. They ran a campaign from April to December 2021 for a leading psoriasis medication, reaching dermatologists through cross-channel Connected TV (CTV) and social media ad exposure. These are two digital channels that have been historically very difficult to track and measure real-world behavior for in pharmaceutical marketing. For this first-of-its-kind measurement study, IQVIA's Media Operating System connected the dots between the CMI Media Group's audiences and post-media exposure medical claims data, so all brand prescription activity insights are specific to the CTV and Social campaign rather than at the broader market level.
This analysis proves that healthcare marketers no longer need to rely on projected metrics for campaigns that are traditionally difficult to measure. IQVIA's Measurement Suite shows both marketers and publishers exactly how valuable each media tactic is, regardless of where it's run or who it's engaging, so our client teams have the data they need to connect the dots between their omnichannel campaigns and drive results.