Sr. Principal, Tech & Innovation, Medical Affairs, IQVIA
Director of Sales Engineering, IQVIA
This session provides the critical 'how-to' for operationalizing orchestrated medical engagement. Learn to break down silos between Medical Science Liaisons (MSLs), HQ teams, and cross-functional partners using integrated data, role-specific workflows, and scalable technology. We will demonstrate how to tailor workflows, utilize real-world data for prioritization, and personalize engagement to achieve coordinated planning and alignment across Medical Affairs operations, brand teams, and Therapeutic Area (TA) leaders.
Ready to transform your Medical Affairs impact from tactical execution to strategic partnership? Register now to see orchestration in action and elevate your engagement model.
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