Harness unparalleled healthcare data, advanced analytics, and cutting-edge technologies with our expertise to accelerate the development and commercialization of innovative medicines, enhancing patient lives.
Discover MoreNavigating MedTech's unique landscape: U.S. decision-making now rests with GPOs, IDNs, and payers, who demand solid value proof through rigorous outcomes analyses and pricing scrutiny.
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Boost your innovation with IQVIA's expert team. Our comprehensive solutions integrate top-tier insights, technology, and expertise to maximize your asset's success in a competitive landscape.
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Invest in healthcare with confidence. Stay ahead of pharma and medical device trends using real-time, high-quality data. Access market insights, historical sales, prescription trends, and emerging product information for informed, risk-reduced decisions.
Access InsightsUnlock deeper health insights with unmatched data and innovative technology to enhance decision-making for your essential government programs.
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Accelerate digital innovation with our data-driven expertise in data science and healthcare, optimizing business processes for smarter decisions.
Navigate Health PlansLeverage digital innovation to cut costs, boost efficiency, and elevate patient engagement, all while enhancing quality and health outcomes.
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Enhance your ability to evaluate and forecast population risk swiftly and accurately by integrating unmatched data, expertise, and technology.
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Embrace digital innovation in healthcare and transform your organization with a suite of cutting-edge registry solutions.
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Maximize your patient impact with expert guidance, data-driven insights, and a suite of cutting-edge patient data solutions.
DRIVE PATIENT IMPACTA curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
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"Collaborative Intelligence: Empowering the Human-AI Workforce in Life Sciences
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Principal, Medical Strategy, Medical Affairs Center of Excellence, IQVIA
VP, Platforms and Products, IQVIA
Medical Affairs teams are evolving from support roles to strategic partners in launch planning and stakeholder influence. Yet many still rely on spreadsheets and outdated CRMs that limit their ability to engage key opinion leaders and thought leaders effectively. This three-part series explores how modern Medical Affairs organizations are adopting orchestrated engagement models that connect field and HQ teams, align with brand strategy, and deliver measurable impact.
In this foundational session, you'll see how legacy tools fall short and discover what a modern, end-to-end engagement model looks like—from planning and expert identification to execution and impact measurement.
Download the full asset to see how your team can move beyond spreadsheets and drive strategic value.
Keep your field force focused and productive
