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"Words Matter: Use Sentiment Analysis to Understand and Improve the Patient Experience
READ MOREDiscover how AI, ML, and NLP are transforming the future of brand marketing and scientific communications. This forward-looking session explores how these technologies are enabling faster, smarter, and more impactful strategies by bringing data-driven insights to life from concept to execution. Learn how to stay ahead in a rapidly evolving digital landscape and unlock new efficiencies in commercial marketing and communications.
Key Takeaways:
- Understand how AI, ML, and NLP are reshaping scientific communications and brand marketing
- Learn practical ways to implement these technologies for greater efficiency and smarter decision making
- Explore how data-driven insights can enhance commercial strategies and accelerate innovation
Join us to gain a competitive edge and future proof your brand marketing with the power of intelligent technologies. Don’t miss this opportunity to lead the change.
Speakers:
Kelly Simpson-Angelini
Principal, Simpson Healthcare, an IQVIA business
Erin Conlan
Managing Director, Simpson Healthcare
Isabel Kalofonos
Chief Commercial Officer, Fulcrum Therapeutics
Kate Cronin
Chief Brand Officer, Moderna
Raja Shankar
Vice President, Machine Learning, IQVIA