Join us for an insightful webinar as we delve deeper into measuring and conveying the impact of Medical Affairs. In this session, the focus will be on selecting and analyzing meaningful data to measure the impact of Medical Affairs activities. Presenters will showcase a cutting-edge Medical Affairs technology platform that utilizes AI/ML to evaluate the value of various activities and their contributions to overall medical impact measures. Don’t miss this opportunity to gain valuable strategies for effective data-driven decision-making in Medical Affairs.

In this webinar, you will:

• Learn to describe medical impact and hear about a proposed framework for measuring its components
• Learn to recognize the challenges and opportunities in measuring medical impact
• View a tangible example of how technology is enabling a new era of impact measurement

Speakers:

Diana Morgenstern, MD
Executive Strategist, Medical Affairs Center of Excellence, IQVIA

Tony Gottschalk
Sr. Principal, Medical Affairs, IQVIA

Leopold Paahlson
Engineering Director, IQVIA