In the life sciences industry, webinars, peer-to-peer meetings, satellite symposia, and other events represent a major investment for promoting a brand and underlying evidence. This investment also happens to generate the highest return, as events frequently allow HCPs to engage with each other, hear from thought leaders that share their experience, and provide the best forum for educating attendees on the benefits of a treatment.

In this webinar, we will look at some of the challenges of promoting events and engaging their attendees, focusing on the areas that IQVIA sees as biggest differentiators. We will also present how embedding orchestration engines into the event management process can substantially improve and scale it, with smart investments.

Key Topics:

1. Events are typically the highest ROI engagement channel and represent one of the largest promotional investments for most life sciences brands.
2. Most organizations cannot differentiate events simply by spending more and require their omnichannel execution to support this important aspect of brand promotion.
3. For this execution to succeed, orchestration tools such as next best action and other decision engines are key.

Speakers:

Dr. Antonio Pregueiro
Practice Leader, Technology Consulting Sr. Principal,
Field Force Operations, IQVIA

Tom Kirkpatrick
Sr. Director, Strategic Operations Innovation and Offering Lead, IQVIA