The customer engagement model in MedTech is shifting, including the mix between personal (field-based) and non-personal (digital) channels to engage healthcare providers.

Learn more from our IQVIA experts on:

1. Cutting-edge digital strategies that MedTech companies are adopting
2. How you can incorporate digital solutions to deliver personalized customer experiences
3. Evidence that these approaches drive key outcomes, including: brand awareness, product use, and referrals – ultimately leading to commercial success and improved patient outcomes

Speakers:

Justin Austin (Moderator)
Associate Principal, Thought Leadership, IQVIA Digital Enablement

Kevin Hogan
Sr. Director, Key Accounts, IQVIA MedTech, U.S.

Nicola Partridge
Director of Commercial Strategy, IQVIA Digital Enablement