Commercial investment success has always been challenging, but over the past ten years, the hurdles many organizations face have proven to be even more daunting.
During this webinar, you’ll hear from our panel of experts who will answer critical questions to help solve issues related to commercial investment success:
- How to define success and what to measure?
- What are the key characteristics to achieve success?
- How can EBPs develop a winning strategy?
Speakers:
Dean Giovanniello
Sr. Principal, Brand and Commercial Strategy, Consulting Services, IQVIA
Adam Ureneck
Assoc, Principal, Consulting Services, Brand and Commercial Strategy, IQVIA
Susan Kitlas
Vice President, Pre-Commercial Sales, IQVIA
John Price
Pharmaceutical Commercial Leader