Webinar
Jump Starting Patient Support Programs for Emerging Biopharmas
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July 27, 2023

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1:00pm - 2:00pm

(GMT-05:00)

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Pharmaceutical organizations spend between 4-12% of their annual revenue on patient support services (PSPs) and between $3M-$30M on patient co-pay buy down. For emerging biopharma (EBP), the upfront investment and the opportunity cost relative to perceived other commercial priorities often forces trade-offs on program design.

Please join our panelists as we discuss:

  • Key considerations and success barriers for PSPs
  • Blueprints for designing a connected patient experience program EBPs can utilize
  • Tips to engage and retain patients and how to measure success
  • Future proofing EBP’s PSP technology investments

Speakers

Susan Kitlas
Vice President, Pre-Commercial Sales, IQVIA

Adam Sohn
Vice President, Patient Engagement and New Commercial Model Digital, IQVIA

Kristina Jones
Principal, Patient Engagement, IQVIA

Jennifer Millard
Vice President, Patient Support Services, IQVIA

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