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Pharma & Patient USA 2022
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November 8 - 9, 2022

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9:00am - 5:00pm

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Old City Marriott

Philadelphia, PA

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Workshop: Is there equity in your health equity initiatives? Maximizing Reach and Impact of Commercial Patient Support Programs

  • Uncover the value of claims, consumer, demographic, and EHR data for identifying underserved populations—including groups not readily apparent—within your therapeutic area
  • Explore how to leverage behavioral science to understand the motivators and barriers of underserved populations and the strategies that can promote behavior change for them
  • Strategize tactics and actionable solutions that target underserved populations in the design and delivery of patient support programs

 

Speaker

Kathi Henson
VP, Patient Support & Nursing Services, IQVIA

Timothy Barshinger, PhD
Product & Strategy Director, Patient Support & Adherence, IQVIA

Jennifer Millard
VP, Medical & Access Deployment Services, IQVIA

 

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