Workshop: Is there equity in your health equity initiatives? Maximizing Reach and Impact of Commercial Patient Support Programs

• Uncover the value of claims, consumer, demographic, and EHR data for identifying underserved populations—including groups not readily apparent—within your therapeutic area
• Explore how to leverage behavioral science to understand the motivators and barriers of underserved populations and the strategies that can promote behavior change for them
• Strategize tactics and actionable solutions that target underserved populations in the design and delivery of patient support programs

Speaker

Kathi Henson
VP, Patient Support & Nursing Services, IQVIA

Timothy Barshinger, PhD
Product & Strategy Director, Patient Support & Adherence, IQVIA

Jennifer Millard
VP, Medical & Access Deployment Services, IQVIA