Preparing for Success at Launch and Across the Continuum

Best practices are emerging to address the complexity of thought leader segmentation of external stakeholder attribute needs along the launch continuum. In this webinar, we will review case studies of successful thought leader engagement plans across the product launch continuum to address the complexity. This includes establishing a modeling framework early, incorporating thought leader behavior profiles and peer recognition data in addition to key milestones for creating the most efficient plan possible.

Key takeaways:

• Learn the critical steps to build a framework, including data and technology, for thought leader segmentation when planning for a product launch.
• Understand how to align thought leader segmentation modeling to external stakeholder attribute needs along the launch continuum.
• Discover how to optimize insights gathered in development by communicating the thought leader engagement plan, framework, and modeling with your field medical teams.

Speaker

Linda Traylor, PhD
Sr. Principal, Medical Affairs, IQVIA

Darin DeCarlo
Practice Lead, Thought Leader, Center of Excellence, IQVIA

Rina Patel, MD
Director of Medical Affairs, Strategy and Development, IQVIA