The digital advertising revolution has taught healthcare marketers that "healthcare professionals (HCPs) are people too," but social media continues to be an underutilized channel for engaging with them. As social media HCP advertising continues to grow, it's important to understand the evolving privacy landscape and evaluate the right partners for your audience strategy, while applying the right context in messaging, delivery, and platform.

Key Objectives:

• Provide a foundation for engaging HCPs in the larger social media ecosystem
• Discuss the various considerations for utilizing these "wide open" spaces to establish a more well-rounded customer journey
• Highlight where and how HCPs are engaging to properly develop campaigns
• Identify how to correctly operate within each of these platforms to maximize the effectiveness of messaging and engagement
• Lay out how social media can be leverage in both a positive and compliant way

Speakers

Clare O’Brien
Director, Solutions Sales, IQVIA Digital Media Solutions, Digital Enablement CoE, IQVIA

Ethan MacDonald
Senior Production Business Analyst, IQVIA