This expert panel discussion will explore perspectives from Medical Affairs professionals on how RWE and digital convergence are influencing a variety of functions within Medical Affairs organizations. Examples include approaches to support RWE generation for increasingly sophisticated treatments, the rise of patient centricity, data dissemination, and external customer engagement with field medical teams.

Attend this webinar to:

• Obtain expert views on trends that underpin the transformation of the Medical Affairs function.
• Gain an understanding of the latest methods and tools used in RWE generation.
• Learn how Medical Affairs teams view the current digital environment to anticipate rapid changes impacting the industry.

Speakers

Tony Gottschalk
Senior Principal, Medical Affairs
Medical Affairs CoE, IQVIA

Judy Lytle, PhD, MBEE, PMP
Principal, Medical Affairs Strategy
Medical Affairs CoE, IQVIA