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In this webinar, we will look at examples of Next Best programs across the industry: What makes them successful? What stops them from delivering on expectations? We will also share our views on what is possible when omnichannel marketing and customer engagement strategies use a Next Best program at their core.
3 Key Take-aways:
- Next Best can differentiate pharma companies that are reaching for omnichannel effectiveness
- Implementation impacts user adoption and accompanying success more than choice of platform
- Artificial Intelligence/Machine Learning can be an important part of guided decision making
Speakers
António Pregueiro
VP Life Science and Practice Lead, IQVIA
Aleksandra Ilic
VP, Solutions & Offerings, Customer Engagement COE, IQVIA