In this webinar, we will look at examples of Next Best programs across the industry: What makes them successful? What stops them from delivering on expectations? We will also share our views on what is possible when omnichannel marketing and customer engagement strategies use a Next Best program at their core.

3 Key Take-aways:

• Next Best can differentiate pharma companies that are reaching for omnichannel effectiveness
• Implementation impacts user adoption and accompanying success more than choice of platform
• Artificial Intelligence/Machine Learning can be an important part of guided decision making

Speakers

António Pregueiro
VP Life Science and Practice Lead, IQVIA

Aleksandra Ilic
VP, Solutions & Offerings, Customer Engagement COE, IQVIA