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Artificial Intelligence and Machine Learning (AI/ML) can clearly add value to solving different issues across industries. But is it always the right approach to solving your problems? Can it always outperform traditional approaches?
In this webinar, we showcase some examples that illustrate the distinction between the hype surrounding AI/ML, and the ways in which AI/ML actually bring value to sales and marketing activities within pharma. From eligible patient identification, to next best experience, we will discuss best practices for choosing the right tools and approaches for successful programs.
KEY SPEAKERS
Charles Rink
Principal IQVIA Technologies, UK
Sophie Forge
Director, Machine Learning, IQVIA