Despite early resistance to digital transformation, more recently, the pharmaceutical industry has embraced the path toward multi-channel customer engagement.
By engaging through digital channels such as email, social media, and banner ads, pharmaceutical companies, healthcare practitioners, providers, and patients can proactively connect with, understand, and support each other.
While the industry cautiously continues to embrace digital engagement as a strategic channel, current circumstances surrounding COVID-19 may influence your decision to accelerate adoption. IQVIA has developed this series of webinars to assist in identifying best practices and implementing agile, scalable initiatives.
In this webinar, IQVIA’s Omnichannel Marketing experts will provide their perspectives on recent trends impacting brand teams and what marketers can do to address them.