New Trends in Digital Targeting for Healthcare Marketers
May 14, 2020
11:00AM - 11:45AM

Although digital engagement and non-personal promotion is not new to healthcare, COVID-19 has had a dramatic impact on the delivery of patient care across all therapeutic and disease areas.

IQVIA has developed this webinar to share exclusive primary research and assist in identifying best practices for implementing agile, scalable digital marketing programs to providers and other stakeholders.

Please attend this 45-minute webinar to receive answers to these and other timely questions:

  • How has the COVID-19 event changed face-to-face engagement and promotion?
  • What high-value content can I deliver through digital omnichannel that meets the evolving needs of my customers?
  • How can I optimize messages and achieve deeper insights through audience segmentation?
  • What is today's level of physician engagement and presence in social media?
  • What is the value of linking real-world identity to digital identity?
  • How can I leverage email marketing safely in this environment?
  • What privacy concerns should I know about?
key speaker

Dave Escalante

Vice President, General Manager