How to Focus Your Details and Messages to Drive More New Patient Starts
October 11, 2018 | 1:00PM - 2:00PM (GMT-05:00) Eastern Standard Time
A new tool for identifying how to increase new patient starts from each detail is now available. Created by IQVIA’s Advanced Research Solutions team, the BrandImpact Drivers app reveals which aspects of your detailing and messaging are working well for each physician segment, which are not, and what actions you can take to increase rep productivity. Using BrandImpact promotion data and IQVIA longitudinal claims data, the Drivers app is changing the way companies approach POA.