IQVIA Innovation in Primary Research: How to Move from Simple Tracking to Taking Action in Complex Markets
September 13, 2018
1:00PM - 2:00PM (GMT-05:00) Eastern Standard Time
Brand trackers and Awareness Trial and Usage (ATU) studies have long been and continue to be a cornerstone of the promoted brand’s HCP research plan. But as focus shifts to specialty and rare diseases, payers, health systems and patients have become the not-so-silent partners to HCPs in their brand decision-making. In this webinar, John Moran and Jennifer Rice from IQVIA’s Advanced Research Solutions team will demonstrate how advanced data connections capture the role and influence of these key stakeholders to discover unexpressed drivers of HCP actual behavior.