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Why Broadcast Email is the Best Tool for Communicating with Healthcare Providers
Dec 01, 2025
In the competitive world of hospital and health system marketing, reaching healthcare providers (HCPs) with timely, relevant information drives reputation, referrals, and strategic growth. While triggered email campaigns powerfully capture HCPs at moments of clinical research, broadcast email remains the gold standard for building ongoing awareness, preference, and engagement across your entire provider network.
What Makes IQVIA’s HCP Emails Best-in-Class?
Seventeen of the top twenty health systems in the U.S. trust IQVIA’s broadcast HCP email campaigns. We combine unmatched data quality, deployment capabilities, and compliance rigor to deliver your message to more than 1.4 million opted-in HCPs with superior open rates.
Key Differentiators
- Unmatched Reach: Access over 1.4 million individual HCPs, with 90% coverage of the AMA HCP list and 86% personal email addresses on file.
- Superior Data Quality: IQVIA maintains physician-sourced, first-party, opted-in data daily for accuracy and compliance.
- Compliant Delivery: Rely on the only dataset and delivery solution that stands up to a health system compliance audit.
- Dedicated Sending Domains: Deploy campaigns from 18 domains dedicated to healthcare email, using tier-based IP strategy and balanced deployments for optimal deliverability.
- High Engagement: Achieve average open rates of 13.5% for HCPs, with over 75% match rate on major social platforms.
- Whitelisting Relationships: Over 120 health systems and commercial IPs trust IQVIA for reliable delivery.
Use Case: The 5 R’s of HCP Marketing—Driving Strategic Outcomes
See how a regional health system leverages IQVIA’s broadcast emails to support its HCP marketing strategy across the “5 R’s”:
- Reputation: The marketing team uses broadcast email to communicate U.S. News & World Report rankings, clinical achievements, and thought leadership content to all affiliated HCPs, reinforcing the system’s reputation and encouraging positive voting behavior.
- Retention: Regular newsletters and updates keep medical staff and leadership teams informed and engaged, strengthening relationships and reducing turnover.
- Recruitment: Broadcast emails promote CME opportunities, open positions, and recruitment events, attracting top talent and supporting growth.
- Research: The system shares research highlights, clinical trial opportunities, and new service line capabilities, driving awareness and preference among HCPs.
- Referrals: Strategic campaigns spotlight high-value service lines and referral pathways, encouraging HCPs to refer patients and increasing revenue.
Example Scenario
A health system launches a quarterly broadcast email campaign to all cardiologists and primary care HCPs in its network. The campaign includes:
- Updates on new cardiac care protocols and outcomes
- Invitations to CME webinars and research collaborations
- Highlights of recent awards and rankings
- Referral guidelines for advanced heart failure clinic
As a result, the system increases engagement, improves reputation scores, and sees a measurable uptick in qualified referrals to its cardiac service line.
Why IQVIA Broadcast Email Is Essential for Health System Marketers
IQVIA delivers more than just email—you gain a strategic partner with the data, technology, and compliance expertise to help you achieve your marketing goals. Whether you build awareness, drive referrals, or support recruitment, IQVIA’s broadcast email solution delivers scalable, measurable impact for your organization.
Ready to elevate your HCP engagement? Discover how IQVIA can help your team reach new heights.