Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
Learn MoreAccelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
Learn MoreYour world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.
Learn MoreFor government agencies and organizations at every level—from federal or national to regional and local—Big Data can have a huge impact on public health.
Learn MoreA curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREGet the latest insights on our life sciences, healthcare, and medical technology solutions in the United States. Follow our blog today!
LEARN MOREIn the evolving landscape of healthcare and life sciences, marketing innovation can directly lead to improved outcomes for patients and their family. The important of innovation is why IQVIA Digital Enablement launched the IQVIA Visionaries program to recognize leaders in our industry whose dedication to improve access, modernize medical and clinical information delivery, and enhance the value of each engagement so every touchpoint leads to a better health outcome.
At IQVIA’s 2024 Digital Innovation Summit, we were proud to honor and celebrate five outstanding leaders.
For Pioneering Personalized Omnichannel Solutions: Steve Rommeney, Associate Vice President - BI&A Data Strategy and Democratization, Lilly
At Lilly, Steve prioritizes solving for customer pain points with innovative applications of data and technology. His approach involves designing and delivering advanced omnichannel solutions that provide value precisely when and where it's needed. He and his team are true champions of personalized interactions. In Steve's words, "Our health is always personal. In everyday life, every customer we interact with experiences personalization." By meeting customers where they are, Steve's team is at the forefront of innovation, driving positive outcomes and reshaping the industry.
For Revolutionizing HCP Marketing Efficiency: Sophie Peoples, Senior Director, Head of Oncology Data, Digital and Technology
Sophie's vision and leadership at GSK have brought to life significant transformation in HCP Marketing. By leveraging data-driven insights, her team has achieved remarkable efficiencies. Campaigns are launching six times faster, reducing the timeline from three months to three weeks. Real-time insights into campaign performance have accelerated GSK response times, leading to optimal resource utilization. Sophie has proven to be a trailblazer in business transformation, setting new benchmarks for efficiency in the industry.
For Elevating Customer Journeys in Omnichannel Programs: Nicole Benedetto, Customer Experience and Commercial Acceleration, Organon
Spearheading projects at Organon that prioritize customer journeys, Nicole’s putting the customer, rather than the channel, at the center of engagement. By combining customer insights with sophisticated data and automation, she has delivered a diverse set of omnichannel programs that have positively impact Organon’s portfolio. Customer engagement rates have doubled, and improved response times in measurement enabled Organon to be more agile and make decisions at the speed of business. Nicole's emphasis on customer-centric strategies has positioned her as a leader in using insight signals to drive portfolio performance and efficiency.
For Applying Behavioral Insights for Enhanced Customer Engagement: Jim Gawley, Director Digital Strategy, Specialty Franchise, Bayer
Jim leads a cross-functional team at Bayer dedicated to innovative digital strategy and applying behavioral insights to enhance customer engagement. His team’s key areas of focus are understanding the needs of HCP customers, powering more relevant sales team engagement, and improving customer support. Jim's team uses behavior data as a leading indicator of prescribing intent, setting new standards for the industry by continuously improving customer relationships through data-driven insights.
For Driving Innovation through Data and Customer-level Insight: Kim Borzillo, Global Director Data Strategy & Innovation, Merck
Kim's tremendous success in product management, innovation, and strategic planning is fueled by accurate data and customer-level insights. Her team at Merck pioneer innovation in therapy-specific personalization to HCP customers, dramatically improving the experience for brands. Kim's work exemplifies a total commitment to driving innovation through a deep understanding of customer needs and preferences.
Congratulations to the Visionary Award Winners
The 2024 IQVIA Visionaries represent outstanding examples of innovation, customer-centricity, and efficiency in the healthcare marketing ecosystem across functions, brands, and treatment areas. We are proud to partner with these leaders and their teams to shape our industry's future, drive positive health outcomes, and set new standards for excellence.
IQVIA’s Digital Enablement Center of Excellence offers the omnichannel marketing solution brands need to achieve exceptional customer experiences.
