Market Intelligence Solutions

Powered by IQVIA's Information Offerings, our market intelligence solutions provide life sciences companies with key summary data and actionable insights on their products and markets. Covering primary care, secondary care and supply chains across the UK, our solutions enable customers to make informed decisions, through implementing intuitive tools and transformative technology.
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IQVIA's latest rapid data service – delivering faster services to customers

Discover how your products and your competitors products are performing closer to real-time. Our latest weekly prescription service delivers faster product and market insights, enabling life sciences companies to rapidly adjust their business strategies to effectively meet the needs of the current market.

Data Map
meeting around tablet
meeting around tablet

Benchmark performance and plan effectively for new market opportunities

Prescription Based Services (PBS) give manufacturers detailed insights into how and where their products are prescribed. Product usage in the community is based on so many factors (pharmacy type, size, and proximity to prescribers, to name just a few) that it can be hard to drive successful commercialisation. PBS provide the insight to know where to focus efforts, and the context to support the right approach. 

This intelligence supports market sizing, sales force direction and performance measurement, business planning, competition monitoring, and model assumption validation.

Doctors talking to woman in hospital
Doctors talking to woman in hospital

Discover when patients and prescribers are seeing the best value for your products, and support fast adopters

Longitudinal Prescription Services (LRx) builds on prescription intelligence to provide in-depth patient dynamics intelligence. No product is an island; they are all delivered in the context of other medications, and conditions that change over time. Understanding the relation products have to one another (such as frequency, concurrency, and delay) in patients is key to predicting how effective a new product is going to be and knowing precisely where prescribers and patients see value.

This intelligence supports drug penetration measurement, market strategy planning, end user assumption validation, and model assumption validation.

female pediatrician
female pediatrician

Ensure that hospitals have the new gold standard treatments available at their fingertips – so patients get the best care

Hospital Pharmacy Audit (HPA) give manufacturers detailed insights into how and where their products are prescribed from hospital settings. Increasingly, specialist prescribers in hospitals are the starting point for new treatments, and getting the right product to the right hospital means patients can get those revolutionary treatments quicker. HPA provides the insight to know where to focus efforts, and the context to support the right approach. 

This intelligence supports market sizing, sales force direction and performance measurement, strategic business planning, competition monitoring, and model assumption validation.

reviewing data on screens
reviewing data on screens

Understand routes of supply to better manage stock, respond to market dynamics and stay ahead of the competition

Supply Chain Manager (SCM) solutions allow you to understand the flow of pharmaceutical products from manufacturer through wholesaler to outlet location. Covering both primary and secondary care it gives a complete picture of the total UK pharmaceutical market.  With daily, weekly and monthly feeds from UK suppliers you are able to respond to market dynamics in real time. 

Stay ahead of competition, monitor routes of supply and manage stock to ensure patients always have access to your products. 

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