Consulting and Market Research

Advisory driven by deep expertise and advanced analytics

Consulting and Market Research

IQVIA delivers healthcare consulting services that bring together advanced data, analytics, and over 25 years of experience. Our solutions strategically combine local market knowledge with global expertise. We collaborate with key stakeholders across the healthcare ecosystem—from regulators, payers, and hospitals to pharmaceutical companies, distributors, pharmacies, and patient groups.

Areas of Expertise

  • Maximizing commercial impact – segmentation & targeting, team sizing, omnichannel marketing
  • Understanding markets & customers – market dynamics, patient journey, primary market research
  • Driving evidence-based planning – forecasting, benchmarking, pricing, reporting
  • Making strategic decisions – due diligence, M&A, geo-expansion, market entry
  • Managing supply integrity – distribution models, parallel trade analytics & strategy
  • And many other services, always tailored to your needs
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