Case Study
IQVIA Digital Couponing
Nov 10, 2020
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The case study is about a market leader in vitamins in the pharmacy channel in France. The company involved in this study heavily invests in in-store visibility during this key sales period: merchandising, shelf-stoppers, gondola, counter displays, promo discounts. However, they have no data about the visibility and sales impact per pharmacy. This case study explores how IQVIA's Digital Couponing helps pharma and consumer health companies achieve their advertising and sales KPIs.

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