In today’s evolving healthcare landscape, pharmacies are more than points of sale—they are hubs of patient engagement and education. At IQVIA, we understand that connecting patients with healthcare solutions requires a strategic approach. That’s why our Field Force Teams, combined with powerful sales drivers such as the Women Corner and Dental Corner, are transforming product performance in pharmacies.

Field Force Teams: Securing Pharmacist Commitment for Your Brand

Our dedicated teams are on the ground, ensuring strong pharmacist engagement and activation for your products across Belgium.

See the graph below illustrating the impact of our Field Force Teams in supporting the launch of a new portfolio of products for one of our clients.

• Launch Push: During the first four months, our teams executed 1,500 pharmacy visits, driving awareness and accelerating uptake of newly launched products.
• Refresh Action: Through an expanded schedule, we achieved approximately 2,000 calls, reinforcing product visibility and keeping the brand top of mind with pharmacists.

This approach ensures pharmacists receive tailored advice, patients discover relevant solutions, and your brand gains visibility where it matters most.

Women Corner and Dental Corner: Driving Incremental Sales for Your Products

Women represent the #1 client segment in pharmacies, accounting for 69% of purchases. Insights show that 64% prefer self-service for privacy reasons, and 90% favor products they can select themselves.

By introducing a dedicated Women Corner, pharmacies report sales growth of over 15% and increased basket size. Why miss the opportunity to have your brands included in these purchases?

Similarly, the Dental Corner empowers patients to prioritize oral health through easy access to trusted products and expert recommendations—boosting category sales and reinforcing the pharmacist’s role as a health advisor.

The perfect mix

These initiatives go beyond merchandising. Combined with the strong relationships our Field Force Teams build with pharmacists, you gain the perfect mix of strategic visibility and pharmacist engagement to drive your product sales.

In short, by leveraging data-driven insights, strategic activation, and impactful in-store concepts, IQVIA helps your brands stand out and succeed.

Contact our team today to ensure your products are part of these success stories