SOLUTIONS
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Hospital Solutions
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Business Intelligence and Data Science
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Commercial Services for Optimal Performance
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Commercial Engagement Services
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Commercial Support Solutions
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Commercial Technologies
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Real World Evidence
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Activation Services
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Clinical Research & Development Solutions
Hospital Solutions
Interested in learning more about how IQVIA can create solutions to help you drive healthcare forward?
OverviewKey Solutions for Hospitals
Business Intelligence and Data Science
As part of the global healthcare community, IQVIA Belgium and its BIDS team (Business Intelligence and Data Science) continuously invest in ways to help life science companies find the next breakthrough in improving human health.
OverviewKey Solutions for Bids
Commercial Services for Optimal Performance
Given the dynamic marketplace, your need to rely on sound information has never been greater. You must make fast decisions without delay. Innovate without undue risk. Execute without faltering.
OverviewKey solutions
Commercial Engagement Services
We can help you get your product to patients quickly. This is done by finding the right candidates to help you in assembling a qualitative team that is trained and equipped with the best tools & applications. With the unique IQVIA approach, we can also make sure you target the right healthcare providers.
OverviewKey solutions
Commercial Support Solutions
IQVIA helps our customers generate real world evidence (RWE) to unlock the value of their investment at every stage of the product life cycle.
OverviewCommercial Technologies
Let yourself be guided and get in direct contact with your key partners in your market. With IQVIA Pharm In Touch, IQVIA Dental In Touch, IQVIA MobiRep and integrated services, you will have even more freedom of movement.
OverviewReal World Evidence
IQVIA helps our customers generate real world evidence (RWE) to unlock the value of their investment at every stage of the product life cycle.
OverviewActivation Services
As the essential partner for pharmacists and pharmaceutical companies we offer effective activation services and marketing tools to meet today's challenges. The Activation Services department of IQVIA is specialised in pharmacy communication and puts its expertise at the service of its partners.
OverviewClinical Research & Development Solutions
Reimagine clinical development by intelligently connecting data, technology and analytics to optimize your trials. The result? Faster decision making, innovation with reduced risk and driving trials without compromise so you can deliver life-changing therapies faster.
OverviewKey solutions
PRODUCTS
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Pharmaceutical company
Are you a pharmaceuticals ?
IQVIA is a world leader in using data, technology, advanced analytics and human expertise.
OverviewCareers Belgium
Why work at IQVIA Belux? Help create a healthier world—start right here where we offer a diverse selection of opportunities.
Learn moreExplore our Roles
We understand that part of your role involves spending a lot of time on the road, which is why at IQVIA we give you the opportunity to schedule your own agenda.
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Blog
Luxembourg: A High Potential Market
Sep 29, 2025
A Real-World Example from the Nutritional Supplements Sector
Despite its small size and number of inhabitants (681,973 as of January 1, 2025), Luxembourg offers a strategic opportunity for consumer health brands. The ratio of inhabitants to potential revenue makes it one of the most profitable markets in Europe.
A Compact Yet Powerful Market
Luxembourg has around 100 pharmacies, many of which generate multi-million euro revenues—well above Belgian averages. General practitioners maintain large, stable patient bases, providing a strong foundation for product prescriptions and distribution.
Tailored, Agile Local Strategy Led by IQVIA
Many companies have historically treated Luxembourg as an extension of Belgium or France, sending occasional representatives. This approach quickly shows its limits. In the anonymized case below, a nutritional supplement brand struggled due to lack of local engagement and follow-up.
To reverse the trend, IQVIA proposed a new strategy: deploy a dedicated field resource based in Luxembourg, both familiar with and recognized by local healthcare professionals. Instead of hiring a full-time resource immediately, the initiative began part-time, using a flexible, phased model. This reduced initial costs, delivered fast ROI, and tested market responsiveness while building local presence.
Tangible, Measurable Results
The IQVIA sales representative began in September 2023. The chart below shows impressive growth, with an average annual increase of 37.3% over the past two years.
Another key metric: the number of pharmacies ordering the products rose from 28 to 68, reflecting strong adoption and accelerated market penetration.
Momentum Driven by Two Key Channels:
- Pharmacists for immediate results
- General practitioners for long-term growth
The synergy between doctors and pharmacists is critical: doctors prescribe, pharmacists observe demand and restock, creating a virtuous cycle that boosts sales and brand visibility.
Further Optimization Opportunities
Despite strong results, the potential remains high. Integrating Pharm In Touch (PIT) would streamline product exchanges during pharmacy visits, freeing delegates from administrative tasks.
PIT enhances digital interactions and maximizes field team efficiency, allowing more meaningful engagement with healthcare professionals. This strengthens brand image and fosters lasting relationships.
In Summary: A Winning Model
Luxembourg is not just an extension of its neighbors. It’s a distinct market with its own dynamics and high growth potential. IQVIA’s experience shows that a flexible delegate model—starting part-time and scaling with results—balances budget control with rapid profitability.
To explore Luxembourg’s potential for your products, contact Frédéric Botin, Operational Manager at IQVIA Luxembourg. He’ll be happy to discuss how to enter the market or boost your current performance.