Blog
From Chaos to Clarity: Building a Smarter Data Management Culture
Michiel Hermans, Principal, Director Business Intelligence & Data Science at IQVIA Belux
Sep 26, 2025

In many commercial departments, data is everywhere; but real understanding of the data is rare. Sales teams; track performance, marketing; analyzes campaigns, finance; monitors margins, and customer service; logs interactions. Yet too often, these data streams remain disconnected, making it difficult to generate end to end insights that drive strategic decisions.

That’s why understanding data flows is critical. When we map how data moves across stakeholders (from creation to consumption) we begin to see the friction points, redundancies, and missed opportunities. A well-designed data flow isn’t just technical plumbing; it’s a blueprint for collaboration and value creation.

But even the best data architecture falls short without one essential ingredient: documentation. It’s the unsung hero of data management. Documentation helps teams understand what data means, where it comes from, and how it’s transformed. It reduces onboarding time, prevents errors, and supports compliance. More importantly, it builds trust.

IQVIA’s Data as a Service (DaaS) delivers BI-ready data directly into client environments—eliminating manual handling, accelerating insights, and reducing costs. Tailored for pharma, it enables scalable, secure, and real-time reporting. We’ll also introduce our Data Maturity Assessment to help benchmark capabilities and define a roadmap toward a productized, insight-driven data ecosystem.

To help organizations assess where they stand, we’ve developed a Data Maturity Assessment framework. It evaluates capabilities across governance, architecture, culture, and enablement. (providing a clear roadmap for growth) Whether you're just starting out or scaling advanced analytics, knowing your maturity level helps prioritize the right investments.

These topics will be at the heart of our upcoming event on data management. Join us for a deep dive into the stakeholder journey, documentation best practices, and the future of data as a service. Expect practical insights, peer discussions, and tools you can apply immediately.

📅 Save your seat and be part of the conversation that’s shaping the next generation of data-driven organizations.

Register now: https://www.events.iqvia.com/5qGyME?RefId=LKD3

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