Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
LEARN MORE
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development Overview
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEW
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEW
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEW
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEWExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSAn in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTS
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
LEARN MORE
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
LEARN MORE
The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
LEARN MORE
The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
LEARN MORE
IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
LEARN MORE
Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm. IQVIA and Apple are collaborating to bring this exciting future of personalized care directly to devices patients already have and use.
LEARN MOREOur mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.
LEARN MORECareers, culture and everything in between. Find out what’s going on right here, right now.
LEARN MORE
"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.
SEARCH JOBSOmnichannel success in pharma relies on a company’s ability to swiftly adapt sales and marketing strategies in response to changing HCP segments. But most companies today are still dependent on static target lists that become outdated in a matter of months. In fact, IQVIA analysis found that up to 40% of HCPs change segments within six months while target lists are typically refreshed every 12 to 36 months. This disconnect can cost companies significant amounts in lost sales opportunities and ineffective marketing campaigns.
A company’s engagement strategy is only as successful as the accuracy of its HCP segments. With dynamic HCP segmentation and the power of AI/ML, companies can fine-tune their investment allocations and outreach activities to precisely target priority HCPs on a continuous basis. Data, analytics, and insights are used to deliver timely recommendations to sellers and marketers on next best actions such as which doctors to contact and when to contact them based on pre-defined segmentation criteria like prescribing potential for a brand. Dynamic segmentation also provides clarity into contact preferences driven by the doctor’s historical and recent preferences across channels such as face-to-face, virtual, phone, and email. Companies can further identify prescribers that have churned and pinpoint new growth segments.
IQVIA dynamic segmentation becomes more precise with each interaction as it incorporates a closed-loop feedback process. It supports a broad segmentation model based on a range of attributes from different data sets. The central predictive model additionally leverages outcomes data such as message reactions. With IQVIA, HCP segments are refreshed in real-time when source data is updated e.g. channel preferences and suggested messages may change as often as weekly based on activity and reaction data. Dynamic segmentation also helps adjust incentive compensation goals based on the number of open accounts in a geography.
Over time, companies will experience tangible improvements to their bottom line as they consistently reach the right HCPs with relevant messages through their preferred channel at the optimal time. Make the shift from traditional target lists and call plans to data-driven profiling with IQVIA dynamic segmentation.
To learn more about dynamic segmentation, visit the IQVIA Next Best website
Get alignment on what to measure, eliminate duplicative reporting and make complex data easier to manage with our easy-to-deploy analytics suite.
Turn insight into action by surfacing behavior-changing intelligence within daily workflows to deliver the right message at the best time for greater HCP satisfaction.
IQVIA Orchestrated Analytics connects actionable, intelligent insights across commercial teams to empower improved strategic decision making.
Combine data science, technology, and analytics driven by artificial intelligence to support new efficiencies and business insights -- without additional capital investment.
