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Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
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Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
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Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.
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Article
Finding the Right Mix: Digital Transformation Offers Opportunities for Improved HCP Engagement
Nov 09, 2020
HCP engagement has felt a tremendous impact from the COVID-19 pandemic, with almost a complete shutdown in early 2020 that is gradually abating. As field forces begin to reengage, they are challenged by how to leverage lessons learned from the COVID-19 pandemic and combine them with already existing trends to modernize the HCP engagement model and engage safely and smartly.
Even prior to the pandemic, industry trends were laying the foundation for a new model of engagement. Limited access to complex therapies was propelling increased patient centricity and patient-focused messaging. New educational needs and more complex messages were driving multiple channels of education, and busy HCP schedules were increasing on-demand or after-hours engagements. These needs have been accelerated by COVID-19.