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Business Intelligence
Go beyond the numbers to analytics-driven insights using artificial intelligence, machine learning and healthcare expertise.
Evidence-based strategies
Markets will shift. New competitors will emerge. And opportunities to innovate will arise. The strongest strategies incorporate what you know, and prepare for what you don’t. Define your goals up front. Get specific about how you’ll measure. Create a plan for informed decision making.
IQVIA brings together primary research with secondary data and applies advanced analytics and deep therapeutic expertise to ensure you have the information you need to chart the right course.
- Evaluate pipeline viability, potential investments, and commercial opportunities and risks
- Understand market and competitive dynamics, quantify available market share, map your customer journey, and nimbly respond to new customer needs
- Identify market access hurdles, including costs, licensing and pricing, regulations and valuations.
- Connect with experts in multiple therapeutic areas across clinical and commercial functions
- Move with the market, addressing future patient needs, the competitor landscape, product-line expansion and growth potential.
Stay ahead and confident
Activating your plan isn’t a one-time activity. Brand management requires constant attention, and a real-time market pulse to optimize customer engagement, identify new competitive hurdles, manage risk, and invest with assurance. IQVIA can help effectively manage your brand over time by
- Forecasting demand and building franchise strategies
- Tracking competitive landscape changes across 75+ markets
- Delivering timely market insights to help differentiate your brand
- Quantifying multi-indication product use, so you know what drives sales and how to target
- Mitigating risk with smart market compliance technology and domain experts
- Making informed decisions by linking data, evidence and advanced analytics
The engine behind the insights
Analytics are only as good as the data that drives them. And data is only as helpful as the people who know how to leverage it. Powered by the IQVIA CORE, IQVIA integrates unparalleled data, transformative technology, advanced analytics and domain expertise, and puts it seamlessly within reach.
- Multiple data types from the world’s most reliable sources, constantly gathered, updated, and usably integrated.
- Domain experts around the world that can support you from sales analytics and forecasting, to competitive intelligence, data cleansing and extraction.
- Machine learning that replaces estimates and past results with future-facing, data-based insights.
PRODUCT LAUNCH
New! With Trial Link, seamlessly navigate the active clinical trial landscape
IQVIA Trial Link will provide you access to a standardized, searchable view of the global active clinical trial environment, allowing you to drill down into the intricate details of industry-sponsored trials, and improve decision-making across teams from R&D to commercial.
IQVIA named highest positioned Leader by Everest Group
The 2023 Everest Group’s Life Sciences Sales and Marketing Operations PEAK Matrix® Assessment evaluated 17 life sciences sales and marketing operations providers serving the industry.
IQVIA was the highest-scoring provider named in the Leader category.
Brand strategy and management solutions
Primary Intelligence
Discover actionable brand insights at the intersection of market research and advanced analytics.
Product Pipeline
Access 470,000 products and nearly 40,000 drug profiles to analyze successful launch strategies and be ready for what’s next.
Patent Intelligence
Track more than 60,000 pharmaceutical patent families across 130 countries to find opportunities and ensure timely business decisions.
Forecasting & Franchise Strategy
Strengthen your portfolio by making more informed decisions and prepare for the impact of new research discoveries.
Commercial Compliance Process
Partner with compliance experts to create, implement and manage efficient, end-to-end processes that ensure your organization is compliant with global engagement and transparency regulations and codes.
Chemical Intelligence
Connect chemical buyers and sellers or alternative sources with ease in an ever-increasing competitive environment. IQVIA Chemical Intelligence is the solution to give you access to the most current and accurate information when and where it’s needed.
Global Oncology Intelligence
Unravel the complexities of cancer treatment with patient-level data-driven solutions.
Analytics Link Ecosystem
IQVIA Analytics Link Ecosystem establishes deep connections across our key data assets.
ChannelDynamics
Measure the performance of your sales force and marketing channels, adapt your commercial strategy and gain real world competitive insights.
Dynamic Brand Planning
The pharmaceutical market is evolving and becoming more challenging. As payers implement new access controls, learn how brands can adapt to manage complexity and discover appropriate opportunities.
Related solutions
Patient Engagement and Support
Effectively engage with patients to help improve adherence, drive better disease understanding, and deliver treatment value.
Global Oncology Intelligence
Unravel the complexities of cancer treatment with patient-level data-driven solutions.