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Case Study
Top Pharma Company Selects IQVIA OCE to Improve Omnichannel Orchestration Through Seamless CRM Migration
Oct 09, 2023
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  • Top Pharma Company Selects IQVIA OCE to Improve Omnichannel Orchestration Through Seamless CRM Migration
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A top pharmaceutical company wanted to provide its field teams with a more complete view of its customers to drive better omnichannel customer experiences for HCPs. The objective was to fully enable seamless and compliant orchestration of all activities for 12 roles and functions across brands, channels, and therapeutic areas. Ultimately, the company understood the need for CRM migration as part of a larger transformation project that would eventually enable an intuitive and personalized customer experience, using real-time insights and coordinated across physical and digital channels. Read our case study to learn more.

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