Be formidable with the experts at your side

Know what to sell, where to play, and how to win. And execute it better than anyone else. IQVIA can help. Our consultants have been at it in consumer health categories for over 30 years around the world.

With rigorous analyses, strategic recommendations and in-market execution support, we have the evidence-based expertise to help you map your pathway to success.

  • Devise compelling strategies with opportunity assessment and prioritization, portfolio optimization, geographic expansion, global/regional/country business issue resolution, specialized CHC sector activity such as Rx to OTC switches, business development and commercial due diligence.
  • Align with growth drivers like consumer understanding, professional endorsement and recommendation determinants, POS enablers.
  • Boost commercial performance and sales force effectiveness including structure and sizing, call frequency and content, customer segmentation and targeting; promotional mix and pricing optimization; positioning for launch excellence; KPI definition and performance management.

Performance Management Business Optimization

Partner with us, and start seeing results.