Watch The Consumer Health Brand Strategy Evolution

In a world where consumer attitudes toward health and wellness are constantly shifting, staying ahead means continuously evolving your brand’s offerings, messaging, and positioning to fuel growth and stand out.

Watch now this power-packed, 1-hour session where IQVIA Consumer Health uncovers strategies to invest, innovate, and communicate effectively in the face of rapidly changing consumer trends.

Key Discussions You Won’t Want to Miss:

• Local or Global? Success isn’t defined by size.
• Cracking the Self-Care Code: Build deeper connections with your customers.
• Precision Targeting: Master omni-channel HCP engagement.
• Innovation for Impact: Keep your brand relevant and future-ready.
• Repositioning Done Right: Learn from the success story of Kytta, the herbal pain cream.

Be part of this insightful session and walk away with actionable strategies to transform your brand and thrive in 2025.

See video timecodes below:

00:00:00 – Webinar Introduction.
Matt Stewart opens the webinar by introducing our speakers.

00:02:00 – What is your biggest brand strategy challenge today?
Matt Stewart sheds light on the industries greatest challenges in this area.

00:03:17 – Setting the scene.
Amit Shukla looks at the growth of the top 10 most valuable brands in the world, the fastest growing brands, the volatile economic environment, and the uncertainty among consumers.

00:07:23 – Consumer Health brands today.
Amit Shukla shares global OTC performance, the fastest growing OTC brands, shines a light on the success of the Bepanthen/thol brand, and the top seven trends for consumer health.

00:14:15 – Innovation to drive brand relevance.
Volker Spitzer discusses how to navigate innovation challenges, and the different innovation approaches.

00:25:57 – Raising your brand right.
We welcome David Grey from Ceuta Group, an IQVIA business, to share his insights. David outlines what a brand and brand strategy actually is, they key questions to ask yourself, and the importance of having a meaningful difference.

00:34:05 – Case Study: Kytta Brand Restage.
David Grey discusses the rebrand of a pain relief product that was trapped by its positioning. He takes us through the process of creating a new brand strategy, bringing this to life, and the commercial results.

00:42:43 – The evolution of HCP engagement.
Carrie Evans looks at future go-to-market models for HCP engagement, the new equilibrium for traditional and digital interactions across countries, HCP preferences, how to orchestrate omnichannel harmony for brand growth, and what the future holds.

00:55:00 – Q&A.
Our panel answer some audience questions.

You can download presentation here.

If you have a request for a proposal in any area discussed during this webinar, please click the “CONTACT US” button floating on this page to make an enquiry.