Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
LEARN MORE
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development Overview
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEW
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEW
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEW
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEWExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSAn in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTS
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
LEARN MORE
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
LEARN MORE
The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
LEARN MORE
The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
LEARN MORE
IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
LEARN MORE
Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm. IQVIA and Apple are collaborating to bring this exciting future of personalized care directly to devices patients already have and use.
LEARN MOREOur mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.
LEARN MORECareers, culture and everything in between. Find out what’s going on right here, right now.
LEARN MORE
"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.
SEARCH JOBSThis white paper addresses how the rise of commercial and regulatory complexity demands accurate master data. The commercial environment for pharmaceutical companies is challenged. The challenge is a growing stakeholder complexity, which must be managed better, but no increase in, or reduction in, selling, general and administrative costs.
The commercial environment for pharmaceutical companies is challenged. The challenge is a growing stakeholder complexity, which must be managed better, but at no increase in, or even reduction in, Selling, General and Administrative costs.
In an environment where much of the value growth of the pharmaceutical market and the majority of launches are specialty, key prescribers are now one of an increasingly complex web of stakeholders and influencers. Patients are cared for by multiple healthcare professionals (HCPs) including specialists, primary care physicians, nurses, pharmacists as well as patient associations and support groups. Healthcare professionals may move between hospitals and care settings. Products are often multiindicational, and individual patients may be treated with multiple products. All of these complexities accelerate the potential for overlapping multiple identities for Healthcare Professionals in the customer databases of pharmaceutical companies.
In parallel, digital dialogue across all stakeholders has arrived, multiplying the contact points and ways that messages can be delivered to a single customer. Further, pharmaceutical companies themselves see greater complexity in their commercial function, with the movement to a customer facing team containing multiple roles, including sales reps, Key Account managers, health economic specialists, nurses, dedicated virtual reps, service reps and Medical Science Liaison officers1 (figure 1). Again, multiple individuals and contact points create the potential for multiple overlapping identities for healthcare professionals and other stakeholders.
A purpose-built life sciences information management solution leveraging a multi-domain approach to manage enterprise data for consistent, reliable and faster access to insights.
Connect data across your organization with master data management and data warehouse capabilities, and transform the way you make business decisions.
