Fact Sheet
Unlock Insights with Global In Vitro Diagnostic Market Data
Stay ahead of evolving diagnostics trends with IQVIA MedTech's trusted IVD Market Data.
Oct 24, 2025
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The In Vitro Diagnostic (IVD) industry is transforming rapidly — from next-generation sequencing and molecular diagnostics to diabetes and cardiac testing. To stay competitive, you need reliable, granular data that reveals not just where the market stands, but where it’s going.

IQVIA MedTech’s IVD Market Data Solutions deliver the actionable intelligence you need to make informed strategic decisions. Backed by over 40 years of IVD market expertise, our data and analytics provide deep visibility into global and regional market performance, emerging technologies, and key competitive dynamics.

Download the brochure to discover how our quarterly, biannual, and annual reports — including the IVD Market Book, Cardiac Test Products Market Review, and Nucleic Acid Testing Quarterly Report — can help you:

  • Quantify market size and growth by company, segment, and region
  • Benchmark performance across competitors
  • Forecast revenue and technology trends
  • Identify new market opportunities and investment potential
  • Support M&A and due diligence with robust, validated data

With over five decades of IVD expertise, IQVIA MedTech combines a time-tested approach and unmatched access to industry experts to create the most robust market models—providing the insights clients need to drive decisions and deliver on their objectives. 

Vladimir Nozinic
Associate Director, Diagnostics & Diabetes Consulting, IQVIA MedTech
Let’s turn data into strategy.
Speak with an IQVIA MedTech specialist to discover how our IVD market intelligence can guide your business decisions, forecast trends, and uncover new growth opportunities.
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In Vitro Diagnostic (IVD) Market Data refers to comprehensive insights into diagnostic technologies, instruments, and testing products used across global healthcare markets. IQVIA MedTech’s IVD data solutions provide quantitative and qualitative analysis of market size, revenue trends, competitive performance, and emerging innovations within the diagnostics industry.
Accurate IVD market intelligence enables MedTech and life sciences companies to make data-driven strategic decisions. It helps identify market opportunities, forecast growth, assess competitive positioning, and evaluate new technologies or regions for expansion. With IQVIA’s 40+ years of industry expertise, organizations gain the confidence to act on reliable, validated insights.
IQVIA MedTech provides global IVD market coverage across North America, EMEA, Asia Pacific, and Latin America, with detailed segmentation by clinical area, analyte, and testing channel — including laboratory, ambulatory, and patient self-testing markets.
IQVIA MedTech provides a suite of annual, biannual, and quarterly IVD market reports, including: The IVD Market Book – detailing industry revenue and instrument installations; Cardiac Test Products Market Review – analyzing trends in cardiac diagnostics; Nucleic Acid Testing (NAT) Quarterly Report – tracking global molecular diagnostics; Worldwide Diabetes Products Quarterly Report – monitoring glucose and insulin markets. Each report offers region-specific analysis and competitive benchmarking.

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