Regions
MAIN/REGIONS
regions/
Regions
  1. Americas
  2. Asia & Oceania
  3. Europe
  4. Middle East & Africa
  1. Segments
  2. Solutions
  3. Insights
  4. Events
  5. About
  6. Contact Us
MAIN/search
MAIN/Segments
Segments/
Segments
  • Pharmaceutical
  • Consumer Health
  • MedTech
  • Public Health & Government
  • Payer & Provider
Pharmaceutical (Global page)

Bringing data science and human science together to advance human health and support the pharmaceutical industry from clinical trials to commercialization.

Learn More
Consumer Health

Connecting with powerful, evidence-based market insights to drive agile thinking, uncover growth potential, and gain competitive advantage in this fast-moving consumer health market.

LEARN MORE
MedTech

Empowering to orchestrate operations across the entire product lifecycle, from concept-to-market, providing quality control, regulatory, safety and compliance solutions along the way.

Learn more
Public Health & Government

Working across the health system to address key barriers to deliver high-quality, cost-effective care while improving health outcomes using our data-driven and population-centric solutions.

LEARN MORE
Payer & Provider

Delivering a wide range of consulting and technology solutions to support healthcare stakeholders to drive operational efficiency, enhance quality of patient care, and improve systemic outcomes.

learn more
Healthcare Provider Solutions
MAIN/Solutions
Solutions/
Solutions
  • Research & Development
  • Real World Evidence
  • Information Insights
  • Market Research
  • Strategy Consulting
  • Contract Sales & Medical Solutions
  • Patient Solutions
  • AI, Digital & Technology Solutions
Research & Development (Global page)

Clinical development enabled by Connected Intelligence™ which combines data and analytics with deep therapeutic and operational expertise to improve efficiency, enhance precision, and bring therapies to patients faster.

Learn More
Real World Evidence

Harness the power of real-world data and insights to demonstrate value-driven evidence and outcomes to meet stakeholder needs across the healthcare ecosystem and to propel healthcare forward.

LEARN MORE
Information Insights

Pharmaceutical market data and information assets that provide actionable data points to help organizations make intelligent connections and drive healthcare forward.

LEARN MORE
Market Research

Primary Intelligence integrates purpose-built and syndicated research solutions with our wide range of data assets, research methodologies, advanced analytics, and deep domain expertise, generating quality insights for our clients.

LEARN MORE
Strategy Consulting (Global page)

Trusted advisor and partner to global healthcare organisations, solving the most significant business challenges through extensive healthcare expertise.

LEARN MORE
Related Solutions
Contract Sales & Medical Solutions (Global page)

Optimize commercial success by leveraging our comprehensive outsourced expertise to accelerate time-to-market.

LEARN MORE
Patient Solutions (Global page)

A single window solution provider to support pharmaco’s design, deploy technology and services that help increase access to medicine and improve treatment adherence.

LEARN MORE
AI, Digital & Technology Solutions

Connected Intelligence™, digital insights, data analytics and advanced technology to power smarter decision-making to enable better patient outcomes and improved business results.

LEARN MORE
MAIN/Insights
Insights/
Our Latest Whitepapers

Get the latest insights on our life sciences, healthcare, and medical technology solutions in Asia Pacific. 

Learn More
Blogs, Case Studies & Podcasts

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

Discover Insights

IQVIA APAC Insight

"A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the Asia Pacific healthcare market.

Read The Latest Issue
MAIN/Events
Events/
Upcoming Events & Webinars

View our upcoming events and webinars.

Explore The Latest
On-Demand Webinars

Visit our library of on-demand webinars.

Discover Insights

Featured Event

"Unlocking the Future of Consumer Health: A Special Focus on Senior Consumers

Learn More
MAIN/About
About/
Newsroom

Read the latest updates and press releases.

Learn More
Career Opportunities

Improving human health requires innovative thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.

Search Jobs

APAC FOOTPRINT

"Explore our Asia Pacific locations.

Learn more
MAIN/Contact Us
Contact Us/
Blog
Navigating Complex Digital Shifts [Philippines Case Study]
Ruthie Miranda, Associate Principal, IQVIA Consumer Health, Primary Intelligence
Sep 16, 2020

Consumer Health journeys inevitably include digital touchpoints, as consumers are proactive in using the internet to get medical advice and healthcare supplies. With the COVID-19 pandemic limiting access to traditional channels, the consumption of digital pathways has advanced significantly. For Consumer Health companies, developing the right digital strategies is paramount to success.

In a volatile and uncertain environment, IQVIA embarked to understand and validate shifts in behavior across the Consumer Health ecosystem: consumers, healthcare professionals (HCPs), and pharmacists. Using our Southeast Asia WellTrack Study, we were able to gain purchase journey insights in May to June of this year. Below are the highlights of the Philippines study.

Consumers

In the Philippines, consumers are buying more frequently, and buying more. During peak pandemic purchasing behavior shifted to alternative independent and online channels, but post-quarantine consumers will continue to look at brick and mortar drugstores. However, new online habits will not disappear and alternative channels – independents, e-commerce, and drugstore apps will continue to also fulfill product demands. For the Consumer Health company, finding a long-term partner to connect physical and online channels is essential.

Image 1 Source: WellTrack Study, n=1,000 Healthcare Consumers (Ethical and OTC purchase decision makers)

Healthcare professionals

Over a quarter of physicians ‘met’ patients using non-face-to-face channels, such as telephone and apps, but are struggling to meet the increased demand from consumers for non-face-to-face consultations. HCPs are not adapting as quickly as consumers. Furthermore, doctors seek to use more formal consultation apps but there is a disparity with patient awareness for these platforms. There is therefore opportunity for top healthcare brands to devise strategies to connect these stakeholders.

Image 2 Source: WellTrack Study, n=1,000 Healthcare Consumers (Ethical and OTC purchase decision makers); n=170 HCPs

Pharmacists

Pharmacies found an elevated demand for COVID-19 related categories (for example, rubbing alcohol, face masks, Vitamin C, multivitamins) and serviced additional orders through phone and online platforms (owned or partnered with eCommerce/ePharmacy sites).

Consumers looked to traditional pharmacy websites over the lockdown period (March 2020 to May 2020) and elevated search trends were observed but only Watsons generated significant search volume. Surprisingly, bigger chain pharmacies who typically generate and service healthcare product demand are yet to establish stronger online presence. Establishing an online end-to-end service moving forward is a basic requirement.

Image 3 Source: WellTrack Study Social Intelligence Report, Search volume on Philippine drugstores brands before (June 2019 to Feb 2020) and during the COVID lockdown period (March 2020 to Mary 2020)

As Consumer Health companies devise their optimal digital strategies, taking a step back to gain understanding and clarity on the complex digital touchpoints across stakeholders is crucial. Our WellTrack findings raise two key questions:

  1. What digital touchpoints can effectively connect the interface of consumers, doctors and pharmacy channels?
  2. How can Consumer Health companies enable and support HCPs/ Pharmacists transition to non-face-to-face channels in line with growing consumer demand?

The current environment is volatile and uncertain, but with innovative vision and agile strategies, Consumer Health companies can build a smoother path to fulfill their consumers’ needs.


For more information, please feel free to contact us.

Contact Us