Claims substantiation in Southeast Asia
White Paper
Dec 03, 2019
Generating claims that inform Consumer 2.0

With the rise of Consumer 2.0, the importance of data-driven, scientifically valid claims to gain consumer understanding and trust has never been greater. The future of claims success lies in stronger scientific evidence that translates to meaningful and relevant claims mirroring Consumer 2.0's needs. Thinking strategically, leveraging new technology, deep knowledge of markets and consumers are keys to success in Southeast Asia.

This whitepaper explores how companies are generating claims in Southeast Asia that inform the new crop of informed and connected consumers - Consumer 2.0.