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Primary Intelligence integrates purpose-built and syndicated research solutions with our wide range of data assets, research methodologies, advanced analytics, and deep domain expertise, generating quality insights for our clients.

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Publication
Pharmaceutical Marketing Revolution Triggered By Technology And Data
Dec 04, 2018
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Unlike the rapidly evolving sales channel and marketing models in the FMCG industry, the evolution of pharmaceutical marketing models has comparatively been very slow. However, the emergence of new data and the rapid development of mobile internet technologies have disrupted the healthcare industry. This article sheds light on how pharmaceutical marketers can embrace the digital revolution and utilize data and technology to move ahead and win in the highly competitive Chinese market.
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