Pharmaceutical Marketing Revolution Triggered By Technology And Data

Publications

December 4, 2018
IQVIA APAC Insight Issue 9 Pharmaceutical Marketing Revolution
Unlike the rapidly evolving sales channel and marketing models in the FMCG industry, the evolution of pharmaceutical marketing models has comparatively been very slow. However, the emergence of new data and the rapid development of mobile internet technologies have disrupted the healthcare industry. This article sheds light on how pharmaceutical marketers can embrace the digital revolution and utilize data and technology to move ahead and win in the highly competitive Chinese market.