Case Study
Improving Affordability, Access and Adherence with a Customized Patient Engagement Technology
Jun 05, 2023

The interconnected challenge of addressing medication affordability, access, and adherence is a pain point for all healthcare stakeholders —from the drug manufacturers to the pharmacies and clinics to the patients.

IQVIA’s Patient Engagement Technology meets the growing demand for real-time connection with healthcare professionals (HCPs), pharmacists and patients. The customized, client-branded patient support program that seamlessly connects key stakeholders helps to improve day-to-day operational efficiency and significantly reduce operating costs.

Read this case study to find out how a leading pharmaceutical company in Malaysia partnered with IQVIA and achieved exceptional outcomes in increasing market access, boosting patient adherence and improving affordability through our latest patient assistance program.

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