Innovative prescription medicines launch is becoming an increasingly active and important element of the Asia Pacific (APAC) market. As the headwinds for innovative launch grow in the world’s established markets, pharmaceutical companies will look to countries in APAC to drive increasing contribution to global innovative launch. Launch Excellence has become a critical success factor for innovative launches.

In this webinar, we will cover the:

• Overview of the medical product launch environment in the Asia Pacific region
• Three global pillars of post-pandemic launch excellence and how they apply into APAC countries for future launch planning success
• Discuss the organizational challenges that multinational pharmaceutical companies must overcome to drive Launch Excellence. These include aligning and tracking progress towards achieving critical success factors, managing consistent success across multiple launches, and handling special launch situations such as multi-indication and rare disease launches

Register now to secure your place for this webinar.