IQVIA Market Prognosis

Gain a clear view on future market dynamics

Plan ahead and accelerate strategic decision making with in-depth validated syndicated market forecasts, and get access to instant market insights with agentic AI.

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Solutions Commercialization Brand and Portfolio Strategy Forecasting and Franchise Strategy Market Prognosis

Better informed strategic decisions, fueled by robust forecasts

Accurate sales forecasts are crucial for identifying opportunities and setting targets. IQVIA Market Prognosis helps you understand market dynamics, assess key events' impact, and validate forecasts, ensuring you set the right goals and allocate resources effectively.

Now powered with IQVIA Global Market Insights (GMI) Agent, you can access these insights across countries in minutes, accelerating your strategic planning.

Get 5-year total and sector-level forecasts for sales, price, and volume. Access segment level forecasts for 23 countries and therapeutic level forecasts for the top 10 ATC1 classes for 49 countries.

Market Prognosis Global covers 5-year sales forecasts spanning 220 countries, 7 regional summaries and 49 in-depth country forecasts.

Leverage expertise from local stakeholders, key opinion leaders, and on-the-ground, in-house market specialists, all overseen by senior Market Prognosis analysts.

Market Prognosis contains extensive primary and secondary research across the local pharmaceutical and healthcare industries.

Reports cover comprehensive explanation of every forecast, each “event” being detailed and quantified.

Reports validated to a 1-year and 5-year forecast horizon, assuring sustained quality. Using established, consistent methodologies combined with extensive IQVIA market information and analysis.

IQVIA Global Market Insights Agent
Transform in-depth qualitative market forecasts into instant market insights
Using IQVIA Global Market Insights (GMI) Agent to access Market Prognosis analyses revolutionizes your understanding of developments and trends. By harnessing the power of artificial intelligence, this cutting-edge solution delivers lightning-fast analytics across 49 detailed country reports and therapy data, empowering you to make informed strategic and investment decisions with unparalleled speed, accuracy, and confidence. KEY BENEFITS: REAL-TIME CAMPAIGN INSIGHTS: Instantly assess promotional effectiveness and audience response with AI-powered analytics and visualizations. OPTIMIZED MESSAGING: Effortlessly identify which messages resonate most, enabling rapid refinement and improved market impact. COMPETITIVE INTELLIGENCE: Stay ahead by tracking competitor activity and market shifts, empowering smarter promotional decisions. STRATEGIC GROWTH: Make informed choices on brand positioning and campaign direction, backed by deep, actionable intelligence.
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Future proof your strategy today to stay ahead of competition

Instantly grasp global macro events shaping the pharma industry for the next 5 years

Inform business decisions with expert insights by accessing a knowledge hub covering 49 country reports.

Strategic Gain

  • Focus on key data elements and insights to answer specific business questions
  • Access to data, analysis and strategic views without the need for additional tools and skills
  • Significant time saving from analysis to actionable insight generation

Examples: Forecast the US pharma market and identify key drivers in the European markets.

Access validated in-depth strategic viewpoints

Agentic AI instantly creates summarized insights based on expert knowledge on multiple geographies, delivering rapid access to expert knowledge and validated in-depth strategic viewpoints to inform investment & planning prioritization.

Strategic Gain

  • Interrogate regional reports to compare, contrast and analyze according to user's geographic strategic priorities.
  • Access to data, analysis and insight without the need for additional tools and skills
  • Significant time saving from analysis to actionable unrivalled world perspectives

Examples: Compare healthcare expenditure in China and India, analyze UK and Italian pharma, and highlight opportunities and challenges in France and Spain.

Examine the dynamics at segment and therapy level across multiple detailed reports

Using agentic AI allows you to forensically examine the dynamics at segment and therapy level, delivering insights across multiple, detailed reports, providing expert market forecast differentiation by therapy class and segments.

Strategic Gain

  • Fast granular analysis for key therapeutic classes across 49 geographies
  • Segmentation trends across multiple established and emerging markets
  • Significant time saving from analysis to actionable insight generation

Examples: Project generic market growth in Europe, identify fast-growing therapy areas, and pinpoint key healthcare policy changes in ASEAN markets

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Ready to accelerate decision-making?
Schedule a demo or speak with one of our experts to get your questions answered and discover how Market Prognosis, powered by agentic AI, can transform your business planning.
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