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As a global community, IQVIA continuously invests and commits to advancing human health.
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Middle East and Africa
Regional Thought Leadership
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EMEA Thought Leadership
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Choose a Region Contact Us
Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Argentina Brazil Canada Central America and Caribbean Colombia Ecuador Mexico United States
Europe
Adriatic Nordics Belgium Poland Bulgaria Portugal Czech Republic Romania France Russia Germany Slovakia Greece Spain Hungary Switzerland Ireland Turkey Israel Ukraine Italy United Kingdom Netherlands
Asia & Oceania
Asia Pacific Australia & NZ China India Japan Korea Southeast Asia Sri Lanka
Middle East & Africa
Middle East and Africa
Regional Thought Leadership
US Insights
EMEA Thought Leadership
Asia Pacific Insights
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MAIN/Solutions
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SOLUTIONS
  • Research & Development
  • Real World Evidence
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LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
THERAPEUTIC AREAS

Impacting People's Lives

"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.

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Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

Research & Development Overview
Research & Development Quick Links
Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

REAL WORLD EVIDENCE OVERVIEW
Real World Evidence Quick Links
See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

COMMERCIALIZATION OVERVIEW
Commercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

COMPLIANCE OVERVIEW
Safety & Regulatory Compliance Quick Links
Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

TECHNOLOGIES OVERVIEW
Technology Quick Links
MAIN/Products
Products/
CLINICAL PRODUCTS
COMMERCIAL PRODUCTS
COMPLIANCE, SAFETY, REG PRODUCTS
REAL WORLD PRODUCTS

CASE STUDY

"Data in a Day

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MAIN/Insights
Insights/
BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

DISCOVER INSIGHTS
THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

SEE LATEST REPORTS

INSTITUTE REPORT

"Global Trends in R&D 2025

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EMEA Insights

"IQVIA thought leadership with a focus on EMEA.

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WHITE PAPER

"DCTs Deliver Big ROI

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WHITE PAPER

"Capturing value at scale: The $4 billion RWE imperative

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MAIN/About
About/
FEATURED INNOVATIONS
  • IQVIA Connected Intelligence™
  • IQVIA Healthcare-grade AI®
  • Human Data Science Cloud
  • IQVIA Innovation Hub
  • Decentralized Trials
  • Patient Experience Solutions with Apple devices
WHO WE ARE
NEWS & RESOURCES

INVESTOR RELATIONS

"Visit our investor relations site for more information.

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Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

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IQVIA AI is Healthcare-grade AI

Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

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Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

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Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

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Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

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IQVIA Patient Experience Solutions with Apple devices

Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.

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IQVIA Careers
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WE'RE HIRING

"At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.

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IQVIA ESTABLISHED BRANDS OPTIMIZATION

Unlock established brands value

IQVIA Established Brands Optimization helps to determine the best course of action to revitalize your brand profitability and growth in late commercial phases.

LET’S TALK
Solutions Commercialization Established Brands Optimization

IQVIA Established Brands Optimization

Unlocking established brand potential

Established brands represent the majority of portfolios across pharma’s global affiliates that are often neglected, with revenue and profit growth untapped. In the coming period, pharma should witness a complete transformation as exclusivity rights to 569 medications valued at $278 billion (2022 sales) are set to expire by 2029/2030.

Gain a clear and confident approach for established brand optimization and unlock brand potential.

In today’s volatile and challenging medicines market, with the headwinds for launches continuing, companies can’t leave any opportunity for profit unexplored. The challenge is that optimizing established brands needs locally tailored expertise and resources to get the best out of the portfolio.

IQVIA Thought Leadership

What key changes in the pharmaceutical market are impacting established brands?
What are some of the most effective models pharmaceutical companies have used to optimise their established brand strategies?
How is IQVIA uniquely positioned to help organizations navigating changing environments?
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WEBINAR

Optimising mature pharma brands portfolio

Discover how to enhance the potential of established pharma brands using IQVIA's capabilities. Join us and learn how to revitalize their established or mature brands and achieve sustained success in a competitive market.
Register

IQVIA Established Brands Optimization

Full-service commercialization requires an integrated suite of services for clients based on geographical needs IQVIA offering covers all aspects to operate brands.

  • Baseline forecasting
  • Current financial model and GTM strategy review
  • Brand plan & Brand positioning review
  • Data input/ Segmentation & Targeting
  • Dedicated platforms
  • Data analytics
  • KPIs & reporting
  • Value & access
  • Evidence Generation
  • F2F Promotion
  • MSLs
  • Field Reps/KAMs
  • Staffing
  • Content Creation & Development
  • Campaign execution
  • Marketing automation
  • Partnerships to provide services
  • Completing end to end offering

Case study 1

Digital Promotion Hub for High-Equity Established Brands

A global pharma leader with a broad primary care portfolio needed to boost efficiency while sustaining performance. To engage HCPs across regions, it turned to a scalable solution supporting both local and regional promotional needs.
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case study 2

Digital Promotion Hub for High-Equity Established Brands

A global pharma leader with a broad primary care portfolio needed to boost efficiency while sustaining performance. To engage HCPs across regions, it turned to a scalable solution supporting both local and regional promotional needs.
Learn more

Case Study 3

Strategic Outsourcing to Optimize Established Brands

As pharmaceutical companies intensify their focus on launching innovative therapies, commercial teams are often required to reallocate resources away from mature brands.
learn more

Latest Thinking

IQVIA Established Brands Optimization

blog
Unlocking Hidden Value in Established Brands Portfolio

case study
Recalibrating Go-to-Market Model for Established Brands

A pharmaceutical manufacturer, facing margin pressures and market challenges, aimed to modernize its Go-to-Market model. Traditional promotional strategies were yielding diminishing returns, necessitating a data-driven approach to sustain profitability and enhance ROI, while maintaining momentum and bandwidth for priority launches.
Industry Article
Executing Established Pharma Brand Strategy: Key Considerations for Success

Publication
Navigating an evolving landscape

The growing role of commercial outsourcing in pharma
Fact sheet
IQVIA Established Brands Optimization

Unlock established brands value​
Blog
Portfolio management for established brands

Article
Established Brands: Under Pressure to do More with Less? Explore Options to Thrive

Whitepaper
Time to Take Omnichannel Action

Delivering an Optimal Customer Experience Through the Harmony of People-Based and Digital Channels
Insight brief
Leveraging commercial analytics managed services: Spotlight on the hybrid approach

Maximize commercial performance for brand and portfolio success
Insight brief
Leveraging commercial analytics managed services for sustainable market success

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Related Solutions

Commercialization

Take advantage of the latest tools, techniques, and deep healthcare expertise to create scalable resources, precision insights, and actionable ideas.

Commercial Engagement Services

Leverage real-time insights and AI-driven solutions to connect with HCPs and patients, ensuring effective engagement, improved patient outcomes, and rapid response to market dynamics.

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