Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
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Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development Overview
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEW
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEW
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEW
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEW
Discover new patient engagement possibilities with IQVIA insights, expertise, and technology-driven solutions.
Patient Engagement OverviewExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSAn in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
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By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
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Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
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The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
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The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
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IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
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Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm. IQVIA and Apple are collaborating to bring this exciting future of personalized care directly to devices patients already have and use.
LEARN MOREOur mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.
LEARN MORECareers, culture and everything in between. Find out what’s going on right here, right now.
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"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.
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We are honored to be selected by Snowflake as the global leader in Measurement and Attribution in their Modern Marketing Data Stack report. Our insight recommendations and user adoption framework combine synergistically to accelerate sales force effectiveness and boost productivity. We have demonstrated elevated commercial impact, even by showing significant Rx uplift for a top 10 pharma brand, which can be challenging in today’s landscape. Witnessing the customer value we bring by identifying the right customer, at the right time, via the right channel and message, continues to drive our passion to find new and easier ways to accelerate brand performance and improve the lives of patients worldwide.
We're excited to share that Snowflake awarded IQVIA as a Global Healthcare Leader in the Measurement and Attribution category for their annual Modern Marketing Data Stack awards. Learn more about the awards here in Snowflake's official announcement
The Modern Marketing Data Stack report provides a summary of a comprehensive year-long analysis of the data tools, applications, technologies, and processes that organizations are leveraging in their marketing data stacks. The selection methodology of approximately 8,100 Snowflake customers included a weighted scoring algorithm. The algorithm identifies "marketplace leaders" within various data-driven business functions across a variety of industries and technology categories.
The report highlights IQVIA's expertise in helping healthcare and life sciences organizations use large amounts of data compliantly for fast and accurate measurement and reporting. This helps generate actionable insights that support informed decision-making to drive sales and marketing strategies.
In recent years, life sciences companies have increased their investment in business intelligence (BI) solutions to gain a competitive edge and improve their performance. However, this also poses some key challenges and considerations that need to be addressed to ensure optimal ROI and solutions that are flexible and scalable to meet changing business needs.
Common issues articulated by the market:
IQVIA’s Orchestrated Analytics platform is a leading solution in the industry because of its:
Orchestrated Analytics offers the best of both worlds: global and local market consulting and commercial technology solutions. Seven out of the top ten pharma companies in the world trust IQVIA's Orchestrated Analytics as they grow their brand portfolio.
We are delighted that IQVIA has been recognized as a leader in Snowflake's 2023 MMDS report. This distinction highlights the vital role of information management in transforming data-driven decision-making. We are committed to enabling organizations to seamlessly integrate and analyze vast amounts of healthcare data, unlocking valuable insights that drive innovation and improve patient outcomes.
We are honored to be named a leader in Snowflake’s Modern Marketing Data Stack report in the Measurement and Attribution category. Snowflake has created an outstanding technology platform that allows the delivery of modern, agile, and scalable business intelligence solutions that ultimately improve the lives of patients – we look forward to a continued partnership with Snowflake.
Connect data across your organization with master data management and data warehouse capabilities, and transform the way you make business decisions.
Get alignment on what to measure, eliminate duplicative reporting and make complex data easier to manage with our easy-to-deploy analytics suite.
