OneKey Global Marketing Services

Optimize Customer Engagement Strategies

Connect with HCPs in a way that is differentiated, personalized, and genuinely engaging to them.

Backed by decades of experience and our robust global reference data network, the OneKey Global Marketing Services Team helps you to manage and implement multifaceted customer engagement strategies. Our trusted experts can help you develop and execute a customized communication strategy tailored to individual HCP preferences.

Meet your customers on their terms

In today’s saturated digital world, everyone seems to be competing for attention. So having your message resonate with customers is more challenging – and more critical than ever.

You need a 360-degree view of key stakeholder preferences to understand how they are connected for precise omnichannel engagement. And since customer attributes, networks, and preferences are constantly evolving, you also need this information in real-time – enabling you to adapt to meet your customers where they are today.

Connect to the world’s largest healthcare database

IQVIA OneKey is backed by the world’s largest and most comprehensive HCP reference data network, including over 23 million HCPs and 2.6 million HCOs across 116 countries.

  • Understand who is driving treatment pathways & decisions
  • See connections, affiliations, and digital and scientific networks
  • Determine the right audience, channel, message and time for personalized outreach
  • Engage customers compliantly and with confidence.

Data and insights on HCP habits and preferences are vital to our ability to be a customer-centric company. IQVIA is a trusted provider of marketing services that support research on and interactions with HCPs. We’ve found these services very attractive and valuable for our business objectives.

Dr. Deepti Prasad

Director of EMEA Referrer and Patient Engagement
Boston Scientific

Increase the precision of your customer engagement for better commercial resonance

Manage unparalleled data and expertise to reach healthcare audiences with relevant, differentiated information in real time. Learn how our Global Marketing Services Team can develop campaigns spanning a broad range of traditional and emerging channels.

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