Commercial Data

Unmatched data, clearer decisions, faster growth

Drive business strategies, optimize engagement, and uncover new opportunities with a complete view across product, provider and patient, — at every stage of the product lifecycle. 

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What if you could turn complex data into exceptional results and smarter decisions?

Elevate and accelerate commercial effectiveness by transforming complex gold-standard data into actionable insights. Empower your teams with trusted, connected data sources to make confident brand decisions, build stronger awareness, and drive sustained commercial growth that maximizes market impact.

Commercial Data

Understand the market, plan with confidence

Analyze industry-leading sales and prescription data in a standardized, comparable way — measuring product performance, demand, and market share across global and regional markets. Build the trusted foundation to track your brands, benchmark the competition, and make confident, data-driven commercial decisions with ease.
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Know your HCPs, engage with precision

Engage the right healthcare professionals and organizations with robust provider reference data and insightful analytics. Navigate the HCP and HCO landscape with agility and precision — aligning territories, sharpening targeting, and powering smarter field and omnichannel engagement.
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Follow the journey, prove the value

Map treatment pathways and patient flows across your therapeutic area using longitudinal patient records and real-world evidence. Connect those journeys to real-world outcomes to improve decisions at every lifecycle stage, and support evidence-led launch readiness and access strategies.
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Discover our data offerings​

IQVIA MIDAS®

MIDAS delivers harmonized global pharmaceutical market intelligence by integrating industry‑leading sales, medical, disease, and patient-level data to enable accurate market sizing, performance benchmarking, and confident decisions worldwide.
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IQVIA OneKey

Your targeting and segmentation strategy is only as accurate as the data it’s built on. Commercial teams succeed when they have data to support every decision.

IQVIA OneKey reference data are continually updated by a global team of experienced researchers with deep local-market expertise covering 118 countries, 25 million HCPs and 6 million healthcare organizations.

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IQVIA Real World Data

Understand the real patient journey and turn it into commercial advantage. Tap into the world's most expansive real-world data portfolio — claims, electronic medical records, longitudinal prescriptions, hospital, and oncology data.
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IQVIA Primary Intelligence

Market Prognosis provides a forward‑looking view of how pharmaceutical markets are expected to evolve, helping brand teams plan with greater confidence. Built on validated, syndicated market forecasts, it brings clarity to future demand, competitive dynamics, and key market drivers across geographies and therapy areas.
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IQVIA ChannelDynamics

Take a focused approach to measuring how your channels deliver, then bring your strategy to the next level by analyzing the impact of your promotion spends on sales performance across both traditional and digital touchpoints.
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Understand your market dynamics

90%+

of global pharma sales tracked

600

Diseases including 35 tumors

1.8M

products

Understand who and how to target

25M

Healthcare Professionals

2M

Digital profiles

118

OneKey Countries

Understand your patient journey

1M+

Data Feeds

1.2B+

Unique non-identified patient records

100

Countries provide true global coverege

Enterprise Information Management

One governed, trusted source of truth

Configurable to any data source, Information Management connects siloed sources under built-in governance, stewardship, and automated quality controls, giving you the right foundation to become more data-driven, agile, and strategic. The result is a single, trusted source of truth that lowers compliance risk and transforms business insights so you can make informed decisions with ease.
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IQVIA Global Market Insights Agent
Transform global market data into strategy in minutes with agentic AI

Accessing IQVIA’s data via IQVIA Global Market Insights (GMI) Agent transforms market insights by leveraging advanced natural language processing. This innovative tool will help you analyze market shifts, accelerate insights generation, and deliver global intelligence in minutes. Experience the next evolution in pharmaceutical strategy where AI-powered decisions fuel your success.


Key benefits:


  • Immediate insights: Generate real-time insights through AI-powered analytics, automated visualizations, and concise trend summaries.
  • Enhanced data accessibility: Effortlessly explore complex pharma market data and convert it into actionable strategies.
  • Competitive advantage: Stay ahead of competitors by capturing market share and driving growth with authoritative data.
  • Strategic decision-making: From brand performance to growth dynamics, make informed strategic decisions with depth and precision.
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Commercial Data: Frequently Asked Questions

Pharma customers use IQVIA data to turn fragmented HCP signals into coordinated, personalized, and timely engagement—helping teams reach the right HCPs, with the right message, at the moment it matters most.
IQVIA MIDAS® provides a standardized, harmonized view of pharmaceutical demand and market performance across more than 95 countries. By applying consistent definitions, methodologies, and data sources globally, MIDAS removes local-market variation and data reconciliation. This allows you to compare markets, brands, and therapy areas accurately and assess performance and opportunity on a like‑for‑like basis worldwide
IQVIA’s Real World Patient data is the most reliable source for identifying new patient opportunities because it combines unmatched scale, longitudinal depth, and healthcare‑grade rigor. Built from clinically rich data across claims, EMRs, prescriptions, and hospital records, it provides a trusted, continuously refreshed view of real patient journeys—helping commercial teams accurately size markets, uncover unmet need, and focus growth where it matters most.
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Learn more about Commercial Data
Schedule a demo or speak with an expert to discuss how IQVIA can improve your commercial strategy. 
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Latest thinking

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IQVIA Commercial Data Infographic

INDUSTRY ARTICLE
Agent-Ready Data Starts with Master Data Management

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Evolving from Multichannel to Omnichannel: The Crucial Role of Master Data Management Excellence

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Preparing Your Data for AI at Global Scale

By: Tom Baker
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IQVIA Early Bird: Pharma Defining Trends in 2024 and What Lies Ahead

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Evolution of Patient-Centricity in the Multi-Indication Pharmaceutical Era

By: Vipasha paul, Sarah Bickley
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Health Data Passport Webinar: Episode 15 Solving Patient Finding Challenges Around the Globe

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Related Solutions

MIDAS®

Analyze industry leading sales and medical data in a standardized and comparable way, including cross-country analysis of performance and additional insights into global and regional markets.

IQVIA OneKey

Enable precise HCP targeting across dimensions like channels, timing, and messaging with industry-leading data and marketing services.

ChannelDynamics

Measure the performance of your sales force and marketing channels, adapt your commercial strategy and gain real world competitive insights.

Primary Intelligence

Discover actionable brand insights at the intersection of market research and advanced analytics.

Market Prognosis

Accelerate strategic decision making with a clear view on future market dynamics, now powered by AI

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