Exhibit 3: Examples of COVD-19 related conversations involving consumer health products. (Source: IQVIA Social Media Listening *Includes twitter, news and forums. Facebook is not included *includes products from CCR, VMS and Pain management categories)
Media coverage of certain issues - such as when it was suggested that ibuprofen could be a factor in aggravating the infection - may also have contributed to spikes in both conversation subject matter online and sales increases.
Finally, some observations on consumer healthcare product sales through on-line pharmacies vs off-line pharmacies in the first quarter of 2020 compared to the same period last year. It is important to note that in some of these markets, on-line or mail order pharmacies may already be a mature and established channel, such as in Germany. And in other markets, the share of on-line pharmacy may still be relatively small, such as in Poland.
However, across all countries, we clearly see growth rate for consumer healthcare products through on-line pharmacies exceeded those of retail pharmacies in Q1 versus the same period last year. In countries like Hungary and the Czech Republic, online sales are 4x bigger than offline, while in Italy, on-line is 13x times bigger (see Exhibit 4).