Real World Evidence

Real world evidence. Real Confidence. Real Results.

Generate and disseminate the right real world evidence (RWE) to meet stakeholder needs with confidence.

Demonstrate value. Inform healthcare decisions.

Today’s healthcare environment is more specialized, competitive and cost sensitive than ever before. Teams across the product lifecycle need the right evidence to demonstrate value and inform complex healthcare decisions.

The growing acceptance of RWE from regulators, payers, prescribers and patients creates a new world of possibilities.

IQVIA helps our customers generate the right RWE to meet stakeholder needs with confidence and get real results.

RWE that answers crucial clinical, regulatory and commercial questions

Find the right study design.

Identify the best study design to answer your specific research questions. Tap into unparalleled data sources, transformative technology and advanced analytics to generate the right evidence.

End-to-end Medical Affairs strategy and solutions.

Access intelligently connected Medical Affairs solutions to plan, generate and disseminate trustworthy medical evidence and deliver measurable strategic value across the life cycle.

Tap into a network of networks.

Connect data, technologies, analytics, and experts to broaden your study options and provide mutually-beneficial collaboration opportunities with solutions from IQVIA.

 

Demonstrate your product’s value.

Generate the market-specific evidence you need to go from research to market, overcome regulatory hurdles and support payer approval with confidence.

Stay ahead of regulatory change.

Expand your options with innovative RWE study approaches to prove your product’s safety and effectiveness.

Harness the power of Real World Data

Finding the right information for your study is critical but finding the right datasets can be overwhelming and tedious. IQVIA makes it easier by bringing a combination of unparalleled clinically rich health data, advanced analytics, and human knowledge throughout the clinical development pathway.

A proven partner with trusted expertise

Partner with IQVIA Real World Solutions to take on your complex evidence challenges. We enable our customers to generate and disseminate real world evidence to answer crucial questions and meet the needs of their stakeholders.

Explore each drop down to the right to learn more.

IQVIA is recognized as the leader in Real World Evidence and Real World data solutions. Source: As determined by independent research on RWE/Medical Affairs Market landscape

Real world evidence solutions

Real World Evidence - Frequently Asked Questions

The best RWE study design depends on your research question, available data, and stakeholder needs. IQVIA helps tailor the right approach, whether it’s a retrospective cohort, prospective registry, or pragmatic trial, and ensure your study is designed to meet your stakeholders’ requirements be they regulators, HTA bodies, HCPs or other RWE consumers. Explore IQVIA’s approach to fit-for-purpose RWE study design.
Medical Affairs teams use RWE to generate credible insights on real-world drug performance, supporting publications, field medical discussions, and payer communications. IQVIA enables this by delivering high-quality data and analytics that enhance strategic planning and stakeholder engagement. Explore IQVIA’s approach to end-to-end Medical Affairs strategy and solutions.
Evidence networks are structured systems that connect real-world data sources—such as hospitals, registries, and claims databases—through common data models or governance frameworks. Examples include the Global Research Network (GRN), Observational Evidence Network (OEN), and OMOP-based networks. These networks enable collaborative research, standardized data access, and scalable evidence generation across geographies and therapeutic areas. Explore how IQVIA can help expand your evidence ecosystem.
Robust evidence relies on large-scale, diverse real-world data sources such as EMRs, claims, registries, and pharmacy records. IQVIA’s global portfolio includes over 1.2 billion de-identified patient records, profiled for coverage, clinical detail, and interoperability. Access to these datasets accelerates feasibility, expands study populations, and supports evidence generation across geographies and therapeutic areas. Explore IQVIA’s real-world data solutions to strengthen your research.
RWE supports health economics and outcomes research (HEOR) by providing insights into how treatments perform in everyday clinical settings, influencing outcomes, costs, and quality of life. This evidence can include the use of External Comparators where relevant, allowing for more comprehensive analyses when direct comparison groups are not available. IQVIA helps generate payer-relevant evidence such as cost-effectiveness and budget impact analyses, as well as evidence of unmet needs versus current standards of care, strengthening reimbursement and market access strategies. Explore how IQVIA can help you demonstrate your product’s value.
Regulators increasingly accept RWE to support label expansions, post-approval commitments, and safety monitoring. IQVIA designs regulatory-grade RWE studies that meet FDA and EMA standards, helping you demonstrate safety and effectiveness in real-world populations. Explore IQVIA’s innovative approaches to keep you ahead of regulatory change.

RWE draws from sources like EHRs, claims, registries, and patient-reported data. IQVIA combines these with advanced analytics and expert guidance to transform raw data into insights that drive clinical, regulatory, and commercial decisions.

Explore how IQVIA can help you harness the power of Real-World Data.

To find the most relevant datasets for your research, tools like the IQVIA Health Data Catalog (IHDC) can help. IHDC profiles 4,400+ health datasets—such as EMRs, registries, and claims—using over 250 metadata descriptors. This enables targeted searches and supports evidence generation across the drug development lifecycle. Explore how IQVIA’s data catalog can help you efficiently identify the right variables for your project.
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