Disease-agnostic consumer apps that capture, store, and/or transmit health information to promote general wellbeing and healthy living. Many track and promote healthy eating, exercise, weight loss.
Digital health companies have faced headwinds over the past few years. Startups have seen reduced funding inflows while companies with approved products have struggled to grow revenue and expand their user base. Some have gone bankrupt. However, innovation has remained strong and new digital health products to diagnose, treat and remotely monitor patients are now launching into a more mature global marketplace with an expanding number of approval and reimbursement pathways that offer improved chances of future success. Developers are also combining individual product types into “solutions” with both patient and physician-facing interfaces that increase the case for health system adoption. In the research space, biopharma companies have been using wearable sensors and digital measures in drug trials to better understand drug benefits and reduce risk.
This report examines trends across various segments of the digital health market, which are becoming increasingly defined. We examine digital diagnostics alongside maturing therapeutic product segments like digital therapeutics (DTx) and digital care (DCs) and look at consumer apps and non-prescription digital therapeutics that aim to reduce health symptoms. We also examine how life sciences companies are strategically deploying wearable sensors and other patient monitoring tools in research.
While past IQVIA Institute digital health reports have focused mostly on consumer-facing digital health technologies, this report also explores provider-focused solutions, like digital diagnostics, clinical decision support tools, remote patient monitoring tools and AI-informed digital platforms that are now helping providers globally improve outcomes for patients with chronic diseases. For the first time, we also examine the uptake of these solutions in the marketplace drawing on various IQVIA data sources.
Digital tools that process information provided by patients and direct them to appropriate information and care providers.
These tools typically use evidence-based methods from peer-reviewed literature, clinical practice guidelines, etc. to provide relevant information to a patient or physician. Within this category patients can access questionnaire chatbots and symptom assessment apps that direct them to appropriate clinicians. Search-engine-based tools may similarly match a provided image to names of diseases and associated information that help patients self-triage. Providers and care organizations may use questionnaire apps that help triage patients to appropriate care within a hospital and may even partner with app developers to create patient-facing tools that drive business to their institution.
Sensor-based tools and assessment apps that “pre-screen” or screen for signs of disease risk and refer to care.
Apps and devices in this category may ask patients to conduct performance testing or may interpret signals or measurements made by sensors on smartphones (e.g. gyroscopes, microphones, images) to detect signs of disease risk, such as a patient’s score or value falling outside normal range. Many are for at-home use by patients but some are used in clinics or created by providers or their institutions as gated applications for patients. Devices in this category may be approved for “pre-screening,” to be confirmed by other screening methods while those that are not approved medical devices are not intended to guide decisions.
Clinical decision support (CDS) tools that assess patient health data to help inform providers as they diagnose disease.
Apps and platforms used by providers at the point of care that serve as evidence-based adjuncts to assessment and diagnosis. They analyze patient-specific information (e.g. symptoms, lab results, medical history, SDOH data from EMR) in the context of the latest medical research and clinical guidelines, and then may offer tailored information, alerts, recommendations to improve care. They may assess patient-specific risk, suggest diagnostic tests or potential diagnoses, or identify unique patient needs but are not intended to be the primary factor in diagnostic decision making. They must give providers the ability to independently review the basis for any recommendation and independently determine next steps. Most are exempt from FDA approval.
Validated software devices intended to guide clinical decisions made by providers by detecting or characterizing diseases and conditions.
These SAMD and SIMD devices detect or characterize disease presence or status, response, progression, or recurrence by interpreting the clinical relevance of inputted biometrics, health data signals, patterns, or medical images. Inputs from which anomalous patterns are detected may include wearable sensors, in vitro diagnostics or other signal acquisition systems. They require FDA approval and their accuracy (sensitivity/ specificity) must be validated. Though some are intended as standalone devices delivering automated diagnosis, others are intended for use as diagnosis aids.
Digital measurement tools intended to monitor patient symptoms and biometric data to inform care decisions.
Used in both clinical and research settings, these tools track health data to inform caregivers, providers and investigators whether a patient’s disease is well controlled (i.e., therapy is effective) or is improving or worsening and sometimes notifies of exacerbations. RPM provider software platforms may receive data from patient-facing apps that collect functional assessments or ePROs, and/or patient-facing biometric sensors such as wearables that continuously or episodically track physiologic or behavioral data. They are especially valuable for monitoring health of patients with chronic and high-risk conditions and are intended to inform care revisions and enable personalized care.
Digital tools intended to predict a patient’s future course of disease by analyzing biometric and symptom data.
These digital solutions may monitor disease progression and therapy response like RPM tools but additionally provide insight into a patient’s future course of disease, such as response to a specific type of therapy, or risk of disease flare or recurrence. Through their predictive models they may help to prevent adverse events and notify providers. Like digital diagnostics these are validated SAMD or SIMD and like RPM tools, they are Intended to inform HCP decision-making around medical Intervention.
Read the blog to explore evolving digital health solutions, from mobile apps to AI-driven diagnostics, assessing their impact on research, patient care, and provider efficiency amid rising workloads.