Ensuring responsible AI practices in healthcare is critical to the impact AI can have on patient well-being, treatment outcomes, and the overall integrity of healthcare systems. A consistent and dedicated approach to AI governance is essential.
IQVIA is committed to effectively addressing concerns around bias, transparency, accountability, and ethics to deliver a uniform approach to AI, backed by a standardized, ethical framework that guides development and deployment of AI across our portfolio.
Auditability aims to enforce the appropriate structure and processes to allow for rigorous and periodic audits of applications and performance. This facilitates efficient and timely compliance with organizational and regulatory requirements. Lack of auditability may expose AI systems and solutions to additional regulatory scrutiny. Some safeguards employed include:
Ensuring the responsible use of AI enables us to help improve results, and ultimately make a bigger impact for patients.
See how we improved the rate of treatment transition – and sales force effectiveness with AI-Powered HCP Profiling and Patient Journey Mapping
How IQVIA Identified 30% More Uncontrolled Asthma Patients for a Respiratory Treatment
See how IQVIA leveraged our AI and ML algorithms to help identify high-value HCPs with speed and accuracy
AI-powered modeling increased precision of patient identification by 15x and HCP linkage precision by 10x
Precise linkage of over 900 potentially non-adherent patients to HCPs streamlined outreach efforts
In this client case study, AI-powered patient identification increased therapy starts by 27% within just 5 months
Dynamic reports and dashboards are replacing static reports, and providing answers to questions that go beyond the original report.
Leveraging insights made possible by AI technology, Medical Affairs professionals are fostering better connections with healthcare professionals.
Combining Healthcare-Grade AI with clinical expertise to transform and expedite medical record review by 10x-100x, maximizing efficiencies across your team.
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